Spanning approximately 400 acres within the 1,200-acre Balboa Park, the Balboa Park Cultural District is a global stage for culture, home to museums, gardens, art studios, theaters, event halls, dance centers, restaurants, recreational spaces, and more. Attracting over 230,000 weekly visitors (nearly 12 million annually) it is a destination for locals, visitors, students, artists, and supporting community groups.
The Experience Plan provides high-level concepts that can establish universal alignment, allowing subject experts, planners, and organizations to ensure their ongoing work and planning is optimized to support a shared purpose in enhancing visits to the Cultural District.
The Experience Plan’s interconnected strategies envisions the Balboa Park Cultural District as a premier civic asset. The plan encourages free navigation through all spaces, encountering distinct activities around every corner. Leveraging the District’s unique qualities, it unveils the unseen and fosters a community perspective for a comfortable, safe, and welcoming experience. It represents a commitment to aligning all spaces, activities, programs, and events with inclusivity and a sense of belonging that establishes clear expectations for every visitor.
Together, we can bring a joyous, bountiful, and fulfilling experience to all Cultural District visitors.
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