This strategy builds on the ongoing efforts of experience providers to highlight the Cultural District’s uniqueness, both as a whole and within individual zones. Through storytelling, boundaries between indoor and outdoor spaces blur, elevating the visibility of experience providers and communities while fostering deeper engagement for a broader audience.

Strategies to share diverse stories of the community:

  • Highlight the unique personality of each zone in the Cultural District.
  • Bring attention to experiences concealed behind historic facades.
  • Encourage experience providers to step outside and personally introduce themselves.
  • Harness various storytelling mediums to share a more diverse range of narratives.
  • Establish lasting spaces that honor Indigenous people, knowledge, and land in the Cultural District, like the San Diego Natural History Museum’s First People’s garden highlighting the Indigenous innovation of the Kumeyaay peoples.
Taiko drummers c/o Stacey Keck

Key recommendations to further amplify gathering places and strengthen storytelling in the Cultural District

Showcase the unique personality of every zone in the Cultural District

Bring experience providers outside to introduce themselves

Spotlight experiences hidden by historic façades

Leverage multiple storytelling mediums to tell more diverse stories

Make enduring space for Indigenous people, knowledge, and land

Recommendation Highlight

3.1 Showcase the unique personality of every zone in the Cultural District

From El Prado to the Palisades to Worldbeat Cultural Center and Centro Cultural de la Raza, each zone of the Cultural District has a unique character informed by the cultural work being done by its nearby experience providers. Highlighting the distinctive personalities of each zone encourages people to venture beyond their habitual boundaries and experience the Cultural District as a richer, more diverse whole.